Physical Events for games publishers
Press events, convention booths and fan festivals.
Physical events are still the most direct way to put your game in front of press, partners and players. We plan, build and run them, so your team can focus on the conversations that matter.
Hands-on coverage
The journalists and creators who shape early coverage get real time with your game, in a room built around it.
Partners in one place
Platform holders, partners and distributors, met back to back on a tight schedule with no overlaps or downtime.
Moments for your community
Show-floor booths and fan festivals that let players celebrate the game with the people who make it.
What we run
Four kinds of physical event
Press events
Hands-on sessions for the press and creators who will shape early coverage. We handle the venue, scheduling, demo stations, briefing materials and embargo logistics.
Convention booths
Booths at shows like Gamescom. We coordinate design and build with trusted partners, then manage staffing, demo setup and on-site logistics throughout the show.
Business Events
Private meeting spaces and B2B booths, run to a tight schedule of meetings with platform holders, partners and distributors. No overlaps, no downtime.
Fan Festivals
Full days built around your community, on the scale of RuneFest or Minecon. We plan the venue, staging, programming and vendors, then run it on site.
How we work
From first brief to final get-out
01
Brief
We agree the goal, the audience, the show or venue, and the budget.
02
Plan
Space, partners, schedule and costs, in one plan your team can sign off.
03
Build
Booth or room design and build, demo stations and materials, with trusted partners.
04
Run
On-site management from doors open to close, so your team can focus on the conversations.
05
Wrap
Get-out and a debrief on what worked. Full event report follows with data.
Experience
Nearly 20 years of games events
Josh led production on RuneFest, RuneScape’s fan festival, worked on Minecon and the Insomnia Gaming Festival. He’s also delivered hundreds of convention booths for some of the biggest names in games throughout the years.
Jagex · PLAION · Multiplay · Ubisoft · Microsoft · Mojang · PlayStation · Nintendo · ASUS · Razer · The Pokémon Company
FAQs
Physical events, answered
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Press events and hands-on previews, convention booths, B2B meeting spaces and fan festivals. Essentially anything in a physical space with people in it!
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We work with a network of trusted partners on design and build, and manage them for you from first concept to the end of the show. These are partners we’ve worked with over a number of years (or decades) so we would trust them to deliver anything we can throw at them.
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Major games shows such as Gamescom, SGF, PAX or any other convention you would like to attend.
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Absolutely - the best campaigns come from an integrated approach to specific beats, and that can include digital briefings ahead of major shows like Gamescom.
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The only answer here is as early as possible - Early bird pricing for Gamescom closes in early February each year so it’s best to get ahead of the game and have a plan and budget in mind as much as a year ahead of major shows.
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Yes. Through our consultancy service, we vet and select the agencies and partners best suited to your event, then manage the plan end to end.
Planning a show, press event or festival?
Tell us the date and where! We will come back with a plan and quote.